The components of a local SEO marketing campaign
There are core principles which guide every local SEO campaign. We include these in all our local SEO packages:
It is important to first understand the searcher’s mindset and habits at the beginning of a local SEO campaign. We are researching keywords related to products or services that are searched in your local area. We will find the terms your target customers use for the search. We can help if you choose to expand your business to other locations. We can use keyword research to find the next most profitable location for you to start a branch. We can let you know how many people in this area are looking for related keywords and how competitive they are.
It is a high priority to optimize your website for the local area you’re targeting. Search engine algorithms and visitors to a human website need to know your location. The days are gone when local SEO meant to mention your town in every sentence. Our local SEO is focused on creating location pages for each area you serve and optimizing them. More fundamental optimisations such as speed, usability and mobile-friendliness are also addressed. Local searchers use mostly mobile. Ensuring that your website loads increase the conversions, user engagement and ranking as quickly as possible. We offer free speed optimized WordPress hosting in every SEO package to our WordPress customers.
Local Content Creation
Local Authority and Links
It’s important that you understand the work that we do. That’s why we made our reporting the most transparent in the business. We’re showing you the work we’ve done and the results we’ve achieved. We’re going to speak to you via the phone log to address some questions, if you like.
Forget the confusing jargon-filled reports from low-quality SEO companies. These things don’t make you any wiser about what they did for your money every month! We’re different from that.