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In the last couple of weeks, Google has been releasing a lot of changes to Search Console. These changes range from cross-domain analytics to new enhancements. While most of these changes haven’t had much of an impact on users, the addition of the “Products” enhancement has created a headache for nearly every eCommerce website.
By applying something called ‘BERT models’ to both rankings and featured snippets in Search, Google is able to do a much better job helping you find useful information.
Search Engine Optimization is not advertising. But it still costs time and money. If you’re short on time but have the money, an SEO agency or consultant is an option. But if you’re short on money, use these do-it-yourself SEO tips to improve your organic rankings.
Keyword research is the first step in the SEO copywriting process and an essential part of any SEO strategy. Before you write your website content, you need to think about which search terms you want to be found for and this means getting inside people’s heads to find out which words they use when searching. Then, you can use these exact terms in your content so that you start ranking for them. This is keyword research, and our ultimate guide will take you through the many steps involved.
In this post, you’ll learn a little bit more about how these posts work, as well as how to set up Instagram shoppable posts and use them with WooCommerce.
In this article, we’ll explain what metadata is as it relates to SEO, as well as how it can affect your search engine rankings. Then we’ll discuss how to optimize the metadata for your WordPress posts using Yoast SEO. Let’s get started!
Here are five key reasons why extending campaigns to the app environment can help brands reach relevant audiences.
arketers often think of search and video as two distinct channels that require different strategies and even separate teams. But people don’t experience them in
Marketers understandably tend to obsess over purchases. Even if they understand an entire journey leads up to a purchase, the actual sale is the tangible