10 DIY SEO Tips to Save Money

Search Engine Optimization is not advertising. But it still costs time and money. If you’re short on time but have the money, an SEO agency or consultant is an option. But if you’re short on money, use these do-it-yourself SEO tips to improve your organic rankings.

Keyword Research for SEO [Guide]

Keyword research is the first step in the SEO copywriting process and an essential part of any SEO strategy. Before you write your website content, you need to think about which search terms you want to be found for and this means getting inside people’s heads to find out which words they use when searching. Then, you can use these exact terms in your content so that you start ranking for them. This is keyword research, and our ultimate guide will take you through the many steps involved.

Appify Your Campaigns

Here are five key reasons why extending campaigns to the app environment can help brands reach relevant audiences.

Shopping: An Omnichannel Journey

Marketers understandably tend to obsess over purchases. Even if they understand an entire journey leads up to a purchase, the actual sale is the tangible