CRM needs to integrate seamlessly with the systems that are currently running within a business. First and foremost, it needs to integrate with your content management system. Content management systems are the backbone of collecting contact information. And, when you connect a CRM to your CMS, you can store that information to better understand their interactions with your business.
Think about it this way: a visitor visits a product page on your website. He or she fills out a form that asks for their name, phone number, and email address. Where does all this information go?
You’ve got it — it goes into the CRM. From there, your sales team can easily see that information and call the visitor to find out more about what they were looking for. Or, they can let them know about a time sensitive discount about the product they were just browsing. In sales, timing is everything.
The world’s most popular content management system is WordPress. Versatile and customizable, WordPress is a powerful content engine, and about 35% of all the world’s websites use it.
Nowadays, you can easily connect your CRM to WordPress with a plugin. In this article, we’ll explore some of the CRM plugins that work well with WordPress.